Let's Write a Sawng

Rivers Cuomo, frontman for Weezer, wrote a song collaboratively via YouTube with talented fans. Here is the YouTube site:

Let's Write a Sawng

Here is Terry Gross Interviewing Rivers on "Fresh Air."

Fresh Air Interview

ING website

This is an amazing ... well, look at it. It's not truly interactive, but it is certainly "new." Plus they talk about the conversion rate ... always a bonus. Yay ING. (And thanks to Adverblog, the best interactive media discussion group on the web.)

https://promo.ing.be/liondeposit/default.htm

What were they thinking?

You know, I have to wonder. There had to be a lot of people who heard about this concept, worked on the ad, and then approved it for air. WHAT WERE THEY THINKING!